Nintendo Family Computer Robot R.O.B.
Photo credit: Phil Summers
Some would say that the Family Computer Robot, also known as R.O.B. (Robotic Operating Buddy), for the Nintendo Entertainment System (NES) saved the company, while others don’t even know what the accessory does. Nintendo wanted consumers to view the robot as a bridge between the player and the game, as they headlined many retail floor displays with a huge R.O.B. head model.